Is Content Marketing Traditional Advertising's New Rival?

A rich infographic by Marketo shows that content marketing is a force to be reckoned with. As companies seek to expand their reach online, budgets for Content Marketing are growing and new tactics and promotion strategies are being explored. Dive in the infopgraphic and see how organizations are currently using it, and the budgets that are being allocated tot his massive new platform.

The quote by Gary Vaynerchuck fits perfectly with the infographic:

"I think we're all in the content business" ~ @garyvee (via @tonyahallradio ) @driverappear LISTEN NOW HERE > @1580krel

— Tonya Hall (@TonyaHallRadio) October 1, 2012

We are all in the content business, it is one of the ways how organizations can thrive in an intangible and knowledge driven society. Attention = key.

Why should companies use content marketing?

The infographic shows it shoulde be used for risk mitigation, lead generation, lead nurturing and lead scoring. Especially the risk mitigation reason is forgotten, but this getting of greater importance. In a dynamic landscape, right decisions needs to be made day in day out, a trusted advisor can support their clients through content marketing.

What are the top three content marketing tactics that you are using?

With regard to the budgets, 51% will increase its spend in the next 12 months. In terms of outsourcing content marketing or doing it in-house, 45% mentions that it is fully done in-house and 52% is having a dual approach, both in-house and outsourced.

If you outsource your content marketing, which tactic is that?

Do you think content marketing will overtake traditional advertising when it comes to budget?