Salesforce.com, the enterprise cloud computing company, announced last week their new next generation social analytics for the Marketing Cloud. With the expanded Marketing Cloud ecosystem, which now includes 20 industry leading social analytics vendors, companies are able to make better business decisions based on the massive amounts of social media data created every day, all from a single dashboard. It helps companies accelerate their shift from passive social listening to driving real business results, turning insights into action.
Marketing Cloud customers can access sophisticated analytics that enable them to identify sales leads, discover advocates, detect trends for any topic or keyword, uncover social influence and analyze content in 17 languages. In a few clicks, companies can select multiple analytics services to create a dashboard that delivers a single social snapshot of their company using the analytics that are most valuable to their specific business.
The Marketing Cloud ecosystem includes partners Bitext, Calais, Caterva, Clarabridge Link, EpiAnalytics, Kanjoya, Klout, Kred, LeadSift, Lexalytics, LinguaSys, Lymbix, Metavana, OpenAmplify, PeekAnalytics, Rapleaf, Solariat, Soshio, The SelfService Company and Trendspottr.
Michael Lazerow, CMO of Salesforce Marketing Cloud, Salesforce.com, said:
150 million social conversations are happening every day, and now companies are truly able to take social insight and turn it into action by focusing on the conversations that matter. Salesforce Marketing Cloud's new social analytics help brands discern signal from noise to deliver real business value.
Michelle Accardi, vice president of Internet Marketing, CA Technologies, said:
Social media has a growing impact on our B2B marketing practices at CA Technologies. Salesforce Marketing Cloud allows us to go beyond listening to proactively engaging with customers. With the social intelligence provided by insights, now we can quickly distinguish which social posts ask questions, express a need or problem and identify our brand champions and act on that information.