Content marketing –in many forms- is very important for Damarque. Content marketing’s basic premise is to “provide valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way, throughout the complete relationship and buying cycle.
Have a look at the short presentation I created, giving you three reasons why you should invest in content marketing.
I am working on an ebook that provides you with learnings, best practices and challenges of 15 years deploying content marketing. If you want to be notified when it’s being published and want to receive other insights, sign up for our newsletter.